How Digital Changed Professional Services Marketing
Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online channels as part of their supplier selection process. As stakeholders’ online expectations and behaviours shift, what does this mean for professional service client acquisition? Before […]
Bad reputations cost you good people
Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a firm’s “number one asset”. And where firms scramble to attract lateral hires with the promise of new work and an extended client base. Cue ’employer branding’. We’re […]
Why your Reputation is Your Most Valuable Asset
A professional services firms reputation. Intangible? Nebulous? Incalculable? Why bother? Do firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not! Our stance is: manage your reputation properly, and you can leverage it to differentiate and achieve a competitive advantage. What do we mean by ‘corporate reputation’? […]
