We help firms achieve meaningful growth in visibility, reputation and trust through high-performance communications.
Communications are one of the fastest moving elements of the promotional mix. Earned, owned, shared, and paid media channels continue to proliferate while audiences, though hyperconnected, paradoxically diverge at pace.
It is no longer a case of firms adding new communications channels to the promotional mix. Contemporary communications demand analysis and integration across all channel programmes to influence, engage and convert audiences of value.
Our view
A strong proposition will inevitably flatline without promotional support.
Communications are fundamentally concerned with how, when and where the offering should be made available to the market.
The challenge for professional firms is to build online visibility across the breadth of platforms in a way that promotes core organisational capabilities, drives sustainable growth and outperforms competitors.
How communications are managed, delivered and measured is a strategic marketing concern aimed at shaping perception and engagement while achieveing differential advantage. This creates an imperative to ensure communications integrate with wider marketing programmes, to optimise synergy, efficiency and impact.
How we help our clients
Communications planning & strategy
The communications strategy provides critical direction as to the firm’s core messages, target audiences and promotional platforms. We bring an innate understanding of how communications need to work on a firmwide level to deliver organisational value and impact, as well as how to ensure integration with other aspects of marketing to derive operational efficiencies and performance advantage.
Public relations
Agile and proactive, our PR service can operate alongside the digital PR programme or alone to build relationships with offline media, raise profile, promote capabilities and contribute to reputational advantage.
Internal communications
The advantages of an engaged and informed workforce are well-documented; stronger performance, improved morale, increased employee retention, improved client satisfcation, positive reputational benefit. The starting point is effective employee communications. We help clients make core transformations in internal communications to power enhancements in employee performance and experience.
Social media
Social media channels constitute prominent touchpoints for clients as they seek to research and engage with advisers. A firm’s social presence is both an indicator of its reputation and its responsiveness. We can help with every stage of your social media journey, from strategy and content production, through to listening and community management.
Content
To be truly effective, content must have clarity of purpose and be optimised for the platform and audience. We help clients through content strategy and planning, content production and content promotion and distribution. Our approach is driven by data and market insight, resulting in high-quality content that satisfies the market’s demand for reliable information.
Impact stories
Law firm PR campaign resulted in £750k fee income
We devised and led on a PR campaign for a law firm focused on a specific legal issue. We conducted a survey about the issue and shared the results along with our client’s expert insights. This was picked up by online and offline publications, leading to positive coverage and commentary opportunities. We also placed articles expanding on the issue to support the key messages.
The campaign directly resulted in new work totalling £750k in fees and a 41% increase in branded search.
Internal comms project for national barristers chambers
We led an internal communications initiative to improve marketing buy in and engagement across the barristers’ set.
The aim was to improve understanding of the role of marketing within the chambers’ success and of the role of the individual in making marketing work.
We conducted initial stakeholder research and devised key messages and an internal online and offline comms plan including workshops, training and developing bespoke information resources.
We scored 96% ‘excellent’ in our end of project feedback survey.
