Our approach to design combines strategic thinking and visual creativity, with ideas shaped to articulate the proposition, elevate the brand and build reputation.
Communications are one of the fastest moving elements of the promotional mix. Earned, owned, shared, and paid media channels continue to proliferate while audiences, though hyperconnected, paradoxically diverge at pace.
It is no longer a case of firms adding new communications channels to the promotional mix. Contemporary communications demand analysis and integration across all channel programmes to influence, engage and convert audiences of value.
Our view
While the creative landscape has transformed, and the toolbox has evolved, the fundamentals of good design and its commercial impact remain unchanged.
Good design touches all points of communications – from brand and corporate identity to web and digital design, and from motion graphics and film, helping to build reputation, trust and authority.
It has to be delivered with intelligence and craft, through methodologies that balance creative flair and new ways of expression with the singular purpose of advocating the core proposition and market message.
How we help our clients
Brand identity & guideline development
Campaigns
Converging different insights, abilities and skills, we deliver powerful, targeted and integrated promotional campaigns across the full spectrum of online and offline media.
Visual collateral
Marketing collateral brings tangibility in support of offline sales and account management efforts. From traditional, high-specification print formats to digitally accessible designs, we are experienced in design and print services for branded collateral, stationery and advertising materials.
Website design
Website design impacts both the perception of the firm and the site’s ability to perform as a digital marketing tool. We create visually impressive, technically advanced and mobile-optimised websites that deliver results and allow audiences to quickly connect to your services.
Video production
Video content should drive positive perceptions of your firm and your people. We offer the complete range of professional services video production, from creative concept, scriptwriting and filming, to post-production and digital marketing services that improve the visibility of your video content.
Impact stories
Rebrand for niche law firm
In the pursuit of visual differentiation, we developed a refreshed corporate identity for a tech-focused law firm aligned to the sector and moving away from the traditional law firm look of its competitors. We developed the supporting corporate guidelines to promote consistency.
The firm regularly receives positive feedback from clients and prospects and in one successful competitive tender process for a £800k-a-year contract, the firm’s client said the branding and tender materials gave the firm the edge and stood out for all the right reasons.
Brand refresh for firm of engineers
Our client had been operating for over ten years, using the same logo and branding from when the business was in its infancy. They wanted a new corporate identity reflective of the firm’s current standing and values and that would help take it into the future.
We worked with key stakeholders of the firm – internal and external – to establish and articulate values, and used this as the basis of a brand refresh.
We delivered a complete rebrand, from brand guidelines to design and production of online and offline marketing materials including company stationery, social media channel branding, printed brochureware and exhibition branding.
The refresh has been well received at all touchpoints, such as improved audience engagement with email marketing and improved talent attraction through enhanced employer branding.
