We help clients navigate rapidly changing markets to promote innovation, capture new opportunities and create value.
Our view
Leading law firms understand the importance of securing solid rankings from the legal directories, the most prominent being Chambers & Partners and The Legal 500.
Endorsement from these independent market research specialists is valuable for a law firm’s marketing efforts, with most firms continuing to invest to achieve rankings that demonstrate competitive advantage.
With more than 10 years’ experience in legal directory project management, we offer substantial insight into the directory submissions process. We understand the headaches associated with the process, and bring solutions to address these, from minimising the drain on partner time to maximising the impact and quality of submissions.
We offer a flexible approach, adaptable to suit your firm’s specific needs. This could mean working alongside in-house marketing contacts, or working directly with partners as a discrete project.
How we help our clients
Directory audit
Driving your firm forward through successful bids and tenders requires cutting-edge skills, experience and sound processes to articulate a compelling response. It also demands insight into client procurement and decision making drivers.
Directory consultancy
You can increase the amount of bids, tenders and pitches that your firm wins by maintaining a clear focus on meeting the client’s stated need.
Directory management
Marketing collateral brings tangibility in support of offline sales and account management efforts. From traditional, high-specification print formats to digitally accessible designs, we are experienced in design and print services for branded collateral, stationery and advertising materials.
Impact stories
Improved law firm rankings in 13 practice areas
For one mid-sized law firm client, we provided consultancy on submissions, referee management and process guidance which resulted in ranking improvements in 13 out of 15 practice areas.
Breaking into the legal directory rankings
For one boutique law firm with no directory rankings or history of engaging with the directories, we were able to secure rankings within the Legal 500 the first year of submitting and rankings in Chambers after two years.
