We help barristers chambers improve marketing performance for sustained impact.
The traditional focus and reliance on solicitors as the principal source of work is proving increasingly restrictive for barristers. The market for direct access services, combined with the dominance of digital channels, are creating opportunities to be realised or missed.
Barristers must realign their approach to marketing to drive new business in a changing commercial and legal environment.
Our view
Impact will fail to be realised through silos. Successful marketing for barristers’ chambers relies on a complementary and concurrent drive to build visibility, reputation and trust for the set as a whole, while supporting and empowering individual practitioners to build individual profile and pipelines.
How we help barristers’ chambers
We offer barristers strategic and tactical marketing services and consultancy support. We can help you connect your vision with action, facilitating a seamless transition from strategic direction to workable marketing plans, we can help you to drive growth and create competitive advantage.
Delivering ideas for impact, combined with unique industry insight and expertise, we help barristers unlock new drivers of growth, relevance and competitive advantage. The need is to commit to marketing strategies designed to pinpoint and pursue opportunities, executed through a finely calibrated mix of marketing assets, capabilities and processes.
We help barristers’ sets harness their capabilities and align their proposition to the market need. Through market insights and senior business leadership experience, we help firms reimagine and transform operations, accelerating growth at scale and at a pace beyond that of competitors.
Our client and market insights services provide barristers with the information, resources and insights to make strategic client decisions. We can help you improve your understanding and knowledge of your clients and other stakeholders as part of key client programmes or strategic brand development.
Digital marketing
Digital has transformed the way businesses and consumers purchase legal services. We help barristers make the most of digital to drive client acquisition. We provide the full range of digital services – covering digital marketing strategy, search optimisation, analytics, content marketing, social media, paid search – that deliver tangible results.
Impact stories
We devised a content strategy and delivered content marketing training to enable this barristers’ chambers to implement the strategy independently. The chambers now has processes in place for producing and publishing content that is seeing substantial growth in website traffic and enquiries.
We led an internal communications initiative to improve marketing buy-in and engagement across the barristers’ set.
The aim was to improve understanding of the role of marketing within the chambers’ success and of the role of the individual in making marketing work.
We conducted initial stakeholder research, and then developed and delivered the internal online and offline comms plan, including workshops, training and bespoke information resources.
We scored 96% ‘excellent’ in our end of project feedback survey.
Questions
We are one of a very few agencies specialising in marketing for barristers, aligning our offerings along industry lines. We can help you answer:
If you are interested in hearing more about our marketing for barristers, please get in touch and we’ll answer any questions you may have.
